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As the Future Catches You: How Genomics & Other Forces Are Changing Your Life, Work, Health & Wealth | 
 enlarge | Author: Juan Enriquez
Publisher: Three Rivers Press
Category: Book
List Price: $13.95
Buy New: $5.49
You Save: $8.46 (61%)
New (35) Used (27) Collectible (3) from $5.10
Rating:  41 reviews
Sales Rank: 287916
Media: Paperback
Number Of Items: 1
Pages: 259
Shipping Weight (lbs): 0.7
Dimensions (in): 9 x 5.5 x 0.5
ISBN: 1400047749
Dewey Decimal Number: 303.483
EAN: 9781400047741
ASIN: 1400047749
Publication Date: October 25, 2005
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Hardcover edition. Brand new - Most copies have a publishers overstock mark (Publisher close-outs usually have a small ink mark or stamp at the base of the book, but are otherwise brand new.)
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Amazon.com Review
In As the Future Catches You, Juan Enriquez of the Harvard Business School attempts to capture the trajectory of technological progress and understand the forces shaping our social and economic futures. Enriquez argues that February 2, 2001--the date that anyone with Internet access could contemplate the entire human genome--is akin to 1492 and Columbus's discovery of America. Instead of a new continent however, Enriquez sees the alphabet of DNA (A, adenine; T, thymine; C, cytosine; and G, guanine) and predicts that it will be the "dominant language and economic driver of this century." While none of the ideas presented here are entirely new, As the Future Catches You stands out because of Enriquez's ability to view and connect trends--genomics in particular--in a way that just about anyone can understand. Eye-popping typography and graphics coupled with a compact and almost poetic writing style make this thought-provoking book one to savor. Highly recommended. --Harry C. Edwards
Product Description
If you think the world has changed dramatically in the last five years, you haven’t seen anything yet.
You will never look at the world in the same way after reading As the Future Catches You. Juan Enriquez puts you face to face with unprecedented political, ethical, economic, and financial issues, dramatically demonstrating the cascading impact of the genetic, digital, and knowledge revolutions on all our lives.
Genetics will be the dominant language of this century. Those who can “speak it” will acquire direct and deliberate control over all forms of life. But most countries and individuals remain illiterate in what is rapidly becoming the greatest single driver of the global economy. The choice is simple: Either learn to surf new and powerful waves of change—or get crushed trying to stop them. The future is catching us all. Let it catch you with your eyes wide open.
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